• Deliverable: Self-Mailer Invitation
  • Client: Avalon Theatre
  • Client URL: theavalon.org

Donors help launch Film Education program

To help launch its new film education series, Avalon Theater's annual spring fundraiser celebrated a pivotal year in American film making. Movies like The Graduate, Bonnie and Clyde, and In the Heat of the Night spoke to taboo topics of the time—sex, violence and racism. Together, we created a moody and enticing self-mailing event invitation with layers that unfolded into a movie-style poster, all while meeting budgetary constraints.